Increasing the Effectiveness of Email Marketing Campaigns
Email marketing is a relatively low cost, high return on investment way for companies to get their messages to prospective and existing clients. While marketing budgets have been pared in 2009, the percentage of available budgets has increased more for email marketing than for any other promotional tactics.
WebStrategies
Aug 10, 2009
New Microsoft Stores to Challenge Apple
You know technically it's not my turn again to add a blog entry but I just got excited about this one and ... well couldn't help myself. Big news: Microsoft is finally doing what I have been saying they should do for 10 years - they are opening up retail stores.
WebStrategies
Jul 22, 2009
What's next for Office -> Microsoft Office 2010
So ... If you are wondering what fun features the next MS Office will have well then look no further! Here in a nutshell are the main 2010 changes of interest:
WebStrategies
Jul 18, 2009
Bacon Explosion Part II
I don’t care who you are, but it’s a tough act to follow the Bacon Explosion. Here goes nothin’…..
WebStrategies
Jun 11, 2009
Windows 7 Release Candidate
After the abysmal failure of Windows Vista in the business market, Microsoft is hoping to regain customer loyalties with the pending release of Windows 7.
WebStrategies
May 23, 2009
Off-site Blog Hosting
Most people know that blogs are a great way to help users keep informed about topics of interest, and at the same time drive qualified traffic to the website. For this reason, search engines love blogs. Blogs with new material posted on a frequent basis that is relevant to the website will encourage search engine spiders to index the parent website more frequently. For many site owners, however, adding a blog can be a daunting prospect, particularly if their website is hosted with a provider with restrictive policies regarding new features.
WebStrategies
May 17, 2009
Websites: Don't Set it and Forget it
Don’t “set it and forget it” when it comes to making your website a part of the overall marketing plan for your business. Search engines love fresh content, and so do your customers, so develop a regular schedule for updating content on your site. Add articles or press releases about new products, new personnel, or just about any relevant information that that has a value to your customers. It’s hard work to achieve and then keep high search engine rankings for your website. With some scheduling and a little forethought, updating your website will become second nature, and you’ll reap the rewards.
WebStrategies
May 12, 2009
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