As a manufacturing company, you want to build your brand and connect with your audience in a way that showcases you as an industry authority and helps them understand how you can serve them and why they should choose you.

That’s why you must develop digital marketing systems that will help you do just that. When you have a solid plan in place, your return on investment can be greater than you could imagine.

The Importance of Personas in Industrial Marketing

In a digital world of personalized customer experience, knowing your audience is vital to a growing, thriving industrial brand.

Selling a product may be the most important part of your company’s profit margin, but understanding the individuals who investigate, research, and purchase from your company is the foundation.

Online advertising for manufacturers is not necessarily a new development, although many manufacturing companies have been slow to dip their feet into the vast world that is digital marketing.

With over 94% of B2B customers taking time to research before they purchase, it becomes imperative that manufacturers take advantage of the incredible increases in both sales and ROI that online search advertising can provide.

Content marketing for manufacturers is not just a fashionable trend. Creating content is a real, tangible, and absolutely necessary aspect for all modern industries if they plan to be successful and continue to grow.

Just a few short weeks ago, Kristin Harrison, Director of Business Development and I were excited to attend the Process Expo, held by the FPSA (Food Process Suppliers Association) in Chicago from October 8-11, 2019. We anxiously prepared for our attendance at this manufacturing tradeshow to engage with 500 exhibitors and thousands of attendees and were not disappointed!

Marketing in today’s digital world can be a challenge for manufacturers, many of whom rely heavily on traditional marketing such as trade shows, catalogs, printed spec sheets, and in-person sales calls.

While those tools may remain an important part of your manufacturing lead generation arsenal, there is no denying more and more deals are closing thanks to digital efforts, including marketing automation.

At this point, most people who work in marketing or advertising for the credit union industry have heard of PPC or search advertising. But do you know what your potential customers think of it?

Using advertising and SEO to find new credit union clients can be very costly and can take a long time to see a return on investment.

While it’s still necessary to grow the customer list, there are also ways to generate revenue within the existing client base, offering them products they are most likely to be interested in.

Not long ago, I sat with the whole newly merged WebStrategies group for the first time since our retreat in October 2016. I probably didn’t truly understand the breadth of the amazing resources we have in human capital until that day.