Signals from the Field

Love them or hate them, the guidelines of Meta’s ad platform greatly impact the ways credit unions market their services.

On March 5, 2024, HubSpot rolled out significant updates to its pricing model that will affect how the platform is sold to new customers. Here's an overview of the key changes and what they mean for businesses using or considering HubSpot.

When you start using marketing automation software for your credit union, you want to choose a system that prioritizes the security of your member’s sensitive information.

There have been numerous reports of data security breaches in which millions of people’s sensitive data has been compromised. That’s why security is always a top priority for credit unions. Your marketing automation software should be no different.

When you spend money on marketing for your B2B manufacturing company, what kind of return on your investment should you expect? We’ll review how to calculate ROI and what ratio is considered the best for the manufacturing industry.

Originally posted on September 4, 2020, this post was refreshed in April of 2022.

Industrial companies like manufacturers are becoming more invested in digital advertising and content marketing to drive traffic to their website. Along with that focus on generating website traffic should come strategies for connecting with qualified traffic—capturing visitors' information so that you can start to build a relationship with them.

By collecting details like your visitor’s name, email address, and the company they work for, you can input this information into your CRM, monitor their interactions, and follow up much more effectively.

Tracking the results of marketing spending is an area that many industrial B2B companies struggle with.

Failure to do so makes it hard for you to understand what's working, whether you are investing in the right marketing channels and generating a positive ROI, and hampers your ability to attract and convert new customers.

The credit union industry is unique compared to most B2C industries. Credit union data is collected and stored across multiple different platforms like their website, perhaps a CRM, their core and LOS. This can make it more complicated for credit union marketers to accurately track their marketing ROI compared to other industries that only rely on a CRM to maintain their data.

To get an accurate ROI measurement from each marketing channel, your goal should be to track a customer’s journey from the moment they begin an application to when they hit submit, and beyond.

Change is happening in the manufacturing industry, and it’s happening fast. Much faster than anyone anticipated before 2020. The COVID-19 pandemic and other ongoing issues around the globe have accelerated the need for a digital transformation throughout organizations, and those who were already digitally advanced have thrived.

Throughout this article, we’ll summarize some of the main points we’ve gathered from major studies around the manufacturing industry that outline how companies are approaching digital transformation in the years ahead.

If your business actively advertises online, you certainly should be aware of the most recent updates by Apple. In June 2020, Apple announced the rollout of their new IOS 14 iPhone and iPad operating system.

The newest update, 14.5, is set to begin rolling out this week and may have a significant impact on your Facebook advertising campaigns.

We’ve put together this brief breakdown of the changes ahead, along with some actionable steps that you can take in response. Read on to learn what you can do to limit the impact of Apple’s new IOS 14 update on your advertising campaigns.