Signals from the Field

Credit unions have long been talking about fintechs and their implications for the financial industry. WebStrategies has been deeply curious about this as well so we hired an outside research firm to dive deep into the public's perception of credit unions and online-only banks, among other things.

WebStrategies works with all kinds of equipment manufacturers. From food processing equipment that places pepperoni on frozen pizza to equipment that wraps pallets of goods to be distributed around the globe, we understand that manufacturing clients have to identify incredibly niche markets to sell their products.

And yet, we often hear manufacturers claim that their product is too unique to be marketed online. In fact, that is not the case at all.

Is your credit union advertising meeting organizational goals? 

Manufacturers may face challenges when adopting and implementing a comprehensive digital marketing strategy. We’ll address four digital marketing challenges for manufacturers and explain how your business can overcome these obstacles.

Credit union marketers can face resistance within their organizations regarding the use of digital tactics to acquire new members and increase share of wallet. Whether it is coming from the board or the C-suite, credit union marketers often have to convince others within the organization that their digital marketing efforts help the credit union meet its goals.

How should marketers respond to skeptics within their organizations and convince the doubters that digital should actually be expanded? 

WebStrategies Director of Business Development Kristin Harrison recently appeared on the CU 2.0 Podcast to answer this question. The conversation alongside 1st Advantage FCU VP of Marketing Amber Callahan and host Robert McGarvey revolved around how to develop a comprehensive and strategic digital marketing plan and obstacles that can get in the way, but ultimately why digital marketing has untapped potential for credit unions.

Here are the highlights from the podcast:

We sometimes hear from equipment manufacturers that they have tried digital marketing in the past and it didn't work for their business. We are always disappointed to hear this because we've seen digital marketing increase qualified leads for manufacturers time and time again.

WebStrategies recently appeared on credit union talk show CUbroadcast. The show featured CEO Chris Leone and Head of Digital Advertising Emily Niedermaier discussing digital advertising pitfalls that credit unions should avoid.

\WebStrategies was recently named as one of the 2022 Best Places to Work in Virginia. This is the fifth year in a row that WebStrategies was named with this honor.

Conexus, a building automation system provider, partnered with WebStrategies in March of 2020, a time when businesses were turning more to digital marketing as a means to attract leads. The company had previously gotten leads from referrals and sales cold calls but hadn't implemented any digital tactics.

WebStrategies strategized and executed a multi-pronged digital approach to bring qualified leads in for the company as quickly as possible.