Formerly WebStrategies Inc
Shelly Goodman
11 Oct 2022
The US regained a sense of normalcy in 2022, until inflation became the primary concern - causing interest rates to rise and the volume of loans to decline for the financial sector.
In the ever-changing economy, it was more important than ever for WebStrategies to conduct the newest edition of our annual survey pinpointing how credit union marketing dollars are being spent and what digital tactics reflect the strongest return on investment.
Our survey found marketers are still growing digital marketing efforts into 2023 but as in-person events are returning, marketing dollars are also increasing to offline channels such as events and sponsorships.
45 credit union marketers and executives took part in the online survey, providing a wealth of data on digital marketing trends in the credit union space.
You can use our research to see how your credit union's marketing efforts measure up to others in the industry. It is intended to be a helpful tool to provide visibility into what digital tactics are being invested in, which tactics are working, and where the greatest marketing challenges lie.
The credit union marketing survey results are available now and can be downloaded here.
Questions about what you learned from the survey results? Contact us to chat about the trends that we're seeing with credit union marketing and what tactics could send your marketing to the next level.
Let's build something measurable together.