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Formerly WebStrategies Inc

Smart Machine Technologies Turns Content Into Multi-Million Dollar Leads

A new website was optimized to attract and convert qualified leads, and content marketing drove visibility to areas of this business previously unrepresented.

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The Challenge

Smart Machine Technologies (SMT) is a global designer and builder of brewery equipment and steel tanks serving industries from food and beverage to environmental and transportation. Prior to partnering with Geear in late 2015, SMT relied heavily on trade shows and salespeople for business development. They sought to modernize their marketing approach and broaden lead generation through digital channels that could scale nationally.

Brand Awareness Gaps

SMT had low digital visibility in key verticals across the U.S.

Offline-Heavy Pipeline

Lead generation was dependent on in-person events and outbound sales.

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Limited Web Presence

Core offerings lacked dedicated site content, impacting visibility.

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More Engagement

245 contact forms submitted through the website, with over half qualified and tied to multi-million dollar sales

Targeted Leads

30 leads for pasteurizers alone from targeted content creation

Solutions Implemented

  • New Website Build

    Designed and developed a modern, conversion-focused site to better reflect SMT’s brand and drive inquiries.

  • Search Engine Optimization

    Structured the site for improved organic visibility and keyword alignment with buyer intent.

  • Content Marketing

    Published blogs and service-specific pages to surface underrepresented capabilities like pasteurizers.

  • Search Advertising

    Launched Google Ads campaigns to capture high-intent traffic.

  • Landing Page Strategy

    Created conversion-optimized pages aligned with ad campaigns and organic content.

  • Analytics Setup

    Implemented tracking to evaluate performance by page, keyword, and form submission.

  • Continuous Optimization

    Ongoing updates and content expansion to support emerging product lines and search trends.

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Why Geear

Smart Machine Technologies chose Geear for our ability to translate complex B2B offerings into digital strategies that scale. Our team understands how to generate demand in niche markets through content, SEO, and paid media — all rooted in measurable results. SMT didn’t just need a better website; they needed a growth engine. We delivered qualified leads, national visibility, and a measurable return on investment — and we can do the same for other manufacturers looking to modernize their marketing.

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