The Challenge
West River Conveyors is a leading U.S. manufacturer of custom mining conveyor systems and replacement parts, with nearly four decades of industry expertise. Although known for their quality products and exceptional service, they struggled to market their inventory of replacement parts and reach new audiences outside of the coal industry. Internal marketing efforts were time-consuming and ineffective, leaving grant-funded growth opportunities under-leveraged. In January 2018, they turned to Geear to modernize their marketing and accelerate lead generation across new verticals.
376% Traffic Increase
Organic traffic surges from targeted keyword content strategy in 12 months
$2.9M Quoted Sales
$2.9M in quoted business in 2019, up from <$1M in 2018
Solutions Implemented
Full Website Redesign
Rebuilt their proprietary platform with mobile-responsive design and improved UX.
Keyword & Content Strategy
Developed industry-targeted content to support visibility across mining segments beyond coal.
Lead Tracking Setup
Implemented tracking for both form submissions and inbound phone calls.
Google Ads Optimization
Refined paid search campaigns to prioritize high-value audiences, like Sand & Gravel operations.
Inventory Visibility Boost
Created content and navigation updates to highlight available replacement parts.
Content Accessibility Improvemebnts
Focused on user experience to reduce friction and improve conversions.
Long-Term Growth Planning
Built a foundation aligned with West River's 10-year goal to double revenue.
Geear has helped enhance our digital marketing approach by streamlining and focusing our Google advertising to be more cost-effective and generate more leads, dramatically increased our organic website traffic, and built a new more efficient optimized website. All of this has enabled us to quote more new and larger conveyor projects and sell more replacement parts.
—Jessica Savage
Marketing Manager, West River Conveyors
Why Geear & HubSpot
West River Conveyors partnered with Geear to do more than just “fix” a website — they needed a long-term partner to help them scale. Geear brought strategic clarity, marketing execution, and measurable results that empowered the manufacturer to expand beyond coal and into new verticals with confidence. We specialize in helping industrial brands modernize their digital presence, target new markets, and unlock the full value of their content, ads, and web infrastructure — all while driving revenue, not just traffic.
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