Formerly WebStrategies Inc
Integrating HubSpot with BigCommerce enabled B2B marketers at AZ Faux Beams to create new leads, cross-sell products, tailor messages, and recover abandoned carts
The Challenge
AZ Faux, a building materials supplier serving designers, builders, architects, and homeowners, was limited by disjointed systems that couldn’t support their growing e-commerce needs. Without a centralized CRM connected to their BigCommerce site, the team struggled to recover abandoned cart revenue, personalize outreach, cross-sell products, or follow up with interested buyers—resulting in missed opportunities and lost revenue.
Disconnected Systems
siloed platforms made it difficult to coordinate marketing and e-commerce
Inconsistent Messaging
Customers received generic or poorly timed communications
Lost Visibility
Without integrated data, they lacked insight into buyer behavior or marketing performance
297 New Contacts
After integrating BigCommerce and HubSpot, a website contact form became a powerful lead generator.
$68,000 Recaptured
1,000 abandoned cart follow-ups in Q1, helping to reclaim $68,000 in revenue that would have otherwise been lost.
Solutions Implemented
Integrated HubSpot with BigCommerce
Enabled seamless data sharing between platforms, empowering AZ Faux to automate lead generation, personalize marketing, and recover lost revenue.
Launched High-Converting Website Contact Form
Implemented a contact form that generated 297 new leads within three months, driving a steady flow of qualified contacts into the funnel.
Built Segmented Customer Journeys
Using HubSpot workflows, contacts are automatically assigned to customer groups (designer, architect/builder, homeowner) based on account activity. This segmentation supports highly tailored, relevant messaging.
Deployed Personalized Email Campaigns
Marketing emails are customized based on the contact’s segment, resulting in a 62% click-through rate and 4% conversion rate—well above industry benchmarks.
Introduced Cross-Sell Automation
Launched a post-purchase workflow that sends a series of promotional emails six months after a transaction to encourage cross-category purchases. The workflow is monitored and optimized for performance over time.
Recovered Abandoned Cart Revenue
Created an abandoned cart workflow that sends two follow-up emails after a shopper leaves without purchasing. This sequence has run over 1,000 times and recovered $68,000+ in revenue in just one quarter.
Improved Marketing Attribution and ROI Insights
HubSpot dashboards and BigCommerce data are combined to show marketing source effectiveness, helping the team prioritize high-ROI channels like paid social and email—both of which drive higher average order values.
Since Geear helped us integrate HubSpot with our e-commerce platform, we have seen significant growth in generating new leads, cross-selling products, and increasing revenue. The Geear team has demonstrated its commitment to our success and has been an invaluable partner in our marketing automation strategy - we're extremely pleased with the results.
—Pamela Wesson
Vice President, AZ Faux Beams
Since partnering with Geear to integrate HubSpot with BigCommerce site, AZ Faux Beams has seen measurable improvements across the board—from lead generation and personalized outreach to recovering revenue from abandoned carts.
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