---
title: Security Marketing Case Study Content Marketing
description: Security company marketing- content marketing strategy led to a large increase in website traffic, leads, and ultimately a new product offering.
---

# Security Company Success Spotlight

## Content Marketing Leads to a New Business Opportunity

When we developed a content strategy for our security alarm client, we planned pieces of content that would address some of the topics of most interest to their potential customers.

One of the most successful components of this strategy has been the content we produced about panic buttons. With a rising interest in this topic, the initial blog post we published quickly became not only one of the most popular blog posts on their website, but the most visited page on their site.

By developing additional content about this topic, we secured first page rankings for several keywords related to commercial panic buttons.

### Business Impact

When inquiries about panic buttons began coming in from all over the country, our client decided to offer a self-install panic button that could be shipped. No longer limited to the local market, this new product offering increased their revenue potential well beyond the initial goal of the content strategy.

 

Working with us, our security client achieved

top rankings 

 

for high value keywords, and was able to create a

new product offering 

## Learn more about Security Marketing

Are you a security company owner or executive looking for successful marketing strategies for your business? Contact us to learn more.

[![2020-VA-Best-Places-logo-red-362x362](https://www.geear.io/hs-fs/hubfs/2020-VA-Best-Places-logo-red-362x362.png?width=97&height=97&name=2020-VA-Best-Places-logo-red-362x362.png) ](https://www.webstrategiesinc.com/blog/webstrategies-among-2019-best-places-to-work-in-virginia)

 

 ![HubSpot_diamond-badge-color](https://www.geear.io/hs-fs/hubfs/HubSpot_diamond-badge-color.png?width=84&name=HubSpot_diamond-badge-color.png)

 

![shopify experts](https://www.geear.io/hubfs/images/2016/shopify-experts.png)

P.O. Box 998, Midlothian, VA 23113  
[info@webstrategiesinc.com](mailto:info@webstrategiesinc.com) | [804-200-4545](tel:804-200-4545)

[![](https://www.geear.io/hubfs/New/2019/icon-logo-footer.png)](https://www.geear.io/)

Member of WSI Worldwide Network.

[![Webstrategiesinc](https://www.geear.io/hubfs/New/2019/logo-webstrategiesinc.png)](https://www.geear.io/)

[804.200.4545](tel:804.200.4545)

[HOME](https://www.geear.io/)

### Ready to Talk?

[804-200-4545](tel:804-200-4545) OR [Fill Out a Form](https://www.geear.io/security-marketing-case-study-content-marketing#mobile-fill-up-form)

[![Webstrategiesinc](https://www.geear.io/hs-fs/hubfs/New/2019/icon-logo-footer.png?width=62&height=62&name=icon-logo-footer.png)](https://www.geear.io/)

[804.200.4545](tel:804.200.4545)

Copyright 2026 Webstrategies Inc.

### Contact Us

![](https://dc.ads.linkedin.com/collect/?pid=45240&fmt=gif)

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.geear.io/#organization",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "US",
    "addressLocality" : "Midlothian",
    "addressRegion" : "VA",
    "postalCode" : "23113",
    "streetAddress" : "14241 Midlothian Turnpike, Suite 306"
  },
  "alternateName" : "Geear (formerly WebStrategies)",
  "areaServed" : {
    "@type" : "Country",
    "name" : "United States"
  },
  "award" : [ "HubSpot Impact Award for Technical Expertise (North America)", "HubSpot Diamond Solutions Partner", "SOC 2 Type II Certified", "Google Premier Partner", "Microsoft Advertising Partner", "HubSpot Financial Services Industry Specialist" ],
  "contactPoint" : {
    "@type" : "ContactPoint",
    "areaServed" : "US",
    "availableLanguage" : "English",
    "contactType" : "customer service",
    "email" : "sales@geear.io",
    "telephone" : "+1-804-200-4545"
  },
  "description" : "Geear is a SOC 2 Type II HubSpot Diamond Solutions Partner specializing in marketing, integration, and automation for credit unions, community banks, and equipment manufacturers. 120+ credit unions served and 35+ core/LOS systems integrated with HubSpot.",
  "foundingDate" : "2005",
  "knowsAbout" : [ "HubSpot", "HubSpot CRM", "HubSpot Marketing Hub", "HubSpot Sales Hub", "HubSpot Service Hub", "HubSpot Data Integration", "Credit Union Marketing", "Community Bank Marketing", "Equipment Manufacturer Marketing", "NCUA Compliance", "TCPA Compliance", "CAN-SPAM Compliance", "SOC 2 Type II", "Jack Henry Symitar", "Fiserv", "MeridianLink", "Episys", "DNA Core Banking", "CUDL Origence", "Encompass", "Blend", "Marketing Automation", "Marketing Attribution", "Multi-Touch Attribution", "Inbound Marketing", "Digital Advertising", "Google Ads", "Microsoft Advertising", "SEO", "Generative Engine Optimization" ],
  "knowsLanguage" : "English",
  "logo" : "https://www.geear.io/hubfs/template-assets/GeearLogo.svg",
  "makesOffer" : [ {
    "@type" : "Offer",
    "itemOffered" : {
      "@type" : "Service",
      "name" : "HubSpot Onboarding & Implementation for Credit Unions"
    }
  }, {
    "@type" : "Offer",
    "itemOffered" : {
      "@type" : "Service",
      "name" : "HubSpot Onboarding & Implementation for Community Banks"
    }
  }, {
    "@type" : "Offer",
    "itemOffered" : {
      "@type" : "Service",
      "name" : "HubSpot for Equipment Manufacturers"
    }
  }, {
    "@type" : "Offer",
    "itemOffered" : {
      "@type" : "Service",
      "name" : "Core Banking System Integration with HubSpot"
    }
  }, {
    "@type" : "Offer",
    "itemOffered" : {
      "@type" : "Service",
      "name" : "Digital Marketing for Financial Institutions"
    }
  }, {
    "@type" : "Offer",
    "itemOffered" : {
      "@type" : "Service",
      "name" : "Marketing Attribution & ROI Reporting"
    }
  } ],
  "name" : "Geear",
  "numberOfEmployees" : {
    "@type" : "QuantitativeValue",
    "value" : "45"
  },
  "sameAs" : [ "https://www.linkedin.com/company/geear-io" ],
  "telephone" : "+1-804-200-4545",
  "url" : "https://www.geear.io/"
}
```