The map listings that show up for some searches in search (Google, Bing, ChatGPT, etc.) are prime real estate for your business. These results typically use a slightly different algorithm to show the best local results and optimizing for this different set of results is a major focus of local SEO/GEO.
Search and answer engines also use the same standards when deciding which businesses will show up in GPS and voice searches. Local SEO and GEO aims to capture visibility for your business in these local-based search results.
When consumers search for a product or service in a specific region, search and answer engines will often display local business listings. Local listings take up considerable space on the search results page and are often given prioritization over normal organic search results. That makes investing in local SEO/GEO critical for manufacturers with more regionally-based customers.
Geear's approach to local search optimization involves a combination of website changes and offsite activity. We want to know the exact areas you serve and where you're most interested in growing visibility. We'll then put our decades of experience in increasing local, organic visibility for manufacturers to work. Our process will involve optimizing your location pages, creating new content, and optimizing your Google Business Profile listings to make it easy for potential buyers to find and contact your company.
Like content marketing, the primary goal of local search optimization is to increase the visibility of your business and website. Success will hinge upon changes in search rankings, traffic, and ultimately conversions like phone calls and contact forms. A collection of analytics tools will be utilized to monitor the success every step of the way. We ensure our work and results are both transparent and communicated clearly so you understand where your investment is going and the impact it's having.
