--- title: Credit Union Marketing Case Study- Establishing Marketing ROI description: How our proven process led to huge increases in organic traffic growth, far better advertising results, and an accurate measurement of return on marketing investment despite LOS vendor limitations. --- [![WebStrategies, Inc.](https://www.geear.io/hs-fs/hubfs/New/2020/logo.png?width=240&height=30&name=logo.png) ](https://www.geear.io/) # Credit Union Case Study ## Establishing Marketing ROI A long-established credit union with over 15 locations, this not-for-profit financial institution was founded with the aim of providing more affordable banking services and products at low or no cost to its members across the state of Texas. Unsatisfied with their past marketing efforts due to lack of advertising expertise, they were unable to maximize their campaigns or set up reliable marketing results tracking which led to unpredictable conversions and an inability to calculate return on their marketing investment. ## Approach With running effective advertising campaigns in high potential channels as their main priority, the credit union partnered with WebStrategies in May 2018 in the hopes of increasing conversions and establishing results tracking. Their goal was to accurately measure the effectiveness of their marketing, as well as to increase auto loans, mortgages, and new checking account inquiries. WebStrategies implemented tracking through to started applications, and although there were some limitations due to the LOS vendor, we utilized an innovative and creative way to confidently estimate application completion conversion data based on user behavior. We also emphasized search, display and social media advertising in order to further support their goals. Our team updated the URL structure of their website and focused on local SEO optimization, including improvements to their location pages. In an effort to improve the likelihood of potential customers choosing this particular credit union, we implemented a strategy that acquired more reviews from members. This strategy has tripled the number of reviews being contributed monthly to Google and Facebook. ## Results WebStrategies’ marketing efforts and expertise resulted in significant improvements in their online presence. Due to our website SEO optimization strategy, total organic traffic has increased by 42% compared to 6-months prior. We saw 85% growth year over year in organic traffic to their Auto Loan pages, a high priority product for this client. In addition, testing a new version of their home page has led to a 25% increase in organic traffic to the page, and a 19% boost in clicks through to product pages, increasing the likelihood of applications. Facebook advertising for an auto loans campaign is resulting in an affordable $20 cost per application and a recent search advertising campaign to promote the credit union is generating a $60 cost per account opening. WebStrategies achieved 85% organic traffic growth on Auto Loans pages. Total organic traffic for all website pages has increased 42% compared to 6 months prior. An Auto Loans campaign is resulting in $20 cost per application. ## Learn more about Credit Union Marketing Need help in achieving higher conversion rates and increasing ROI? We specialize in credit union marketing in order to maximize marketing efforts. See more case studies and educational articles on our Credit Union [Resources](https://www.webstrategiesinc.com/credit-union-marketing) page. ## About Webstrategies WebStrategies exists to improve the personal success of our clients, grow their businesses, and turn them into raving fans. We do this through data-driven digital marketing services that drive and convert online visitors into leads and sales for our clients. Learn more about our [proven process](https://www.webstrategiesinc.com/approach). > WebStrategies has over delivered! Not only are they helping me to optimize my digital marketing campaigns, they are helping me optimize my website and provide me with really great SEO support. With the consultative services offered by WebStrategies we have been able to see actual conversions resulting from our digital marketing ad spend. Partnering with WebStrategies was one of the best decisions I have made in driving organic traffic to our website and increasing our SEO. > > **VP of Marketing** ** [![Google Premier Badge](https://www.geear.io/hs-fs/hubfs/Google%20Premier%20Badge.png?width=85&height=81&name=Google%20Premier%20Badge.png)](https://www.google.com/partners/agency?id=7912944906) [![Best Place To Work 2022](https://www.geear.io/hs-fs/hubfs/VaBizBPTW_2022_digitalBadge.png?width=84&height=78&name=VaBizBPTW_2022_digitalBadge.png)](https://www.webstrategiesinc.com/blog/webstrategies-named-among-2022-best-places-to-work-virginia) [![HubSpot_diamond-badge-color](https://www.geear.io/hs-fs/hubfs/HubSpot_diamond-badge-color.png?width=84&name=HubSpot_diamond-badge-color.png)](https://www.webstrategiesinc.com/blog/webstrategies-reaches-diamond-tier-as-a-hubspot-solutions-partner) ![Shopify Expert](https://www.geear.io/hs-fs/hubfs/New/2020/image-69.png?width=150&height=66&name=image-69.png) ![Partner-Badges-2023_Partner](https://www.geear.io/hs-fs/hubfs/Partner-Badges-2023_Partner.png?width=120&height=41&name=Partner-Badges-2023_Partner.png)   ### Where to reach us 14241 Midlothian Turnpike, Suite 306 Midlothian, VA 23113 ### Call us [804-200-4545](tel:804-200-4545) Member of WSI Worldwide Network. [![WebStrategies, Inc.](https://www.geear.io/hs-fs/hubfs/New/2020/logo-icon.png?width=50&height=34&name=logo-icon.png) ](https://www.webstrategiesinc.com/) WebStrategies Inc. © ![](https://dc.ads.linkedin.com/collect/?pid=45240&fmt=gif) ```json { "@context" : "https://schema.org", "@id" : "https://www.geear.io/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14241 Midlothian Turnpike, Suite 306" }, "alternateName" : "Geear (formerly WebStrategies)", "areaServed" : { "@type" : "Country", "name" : "United States" }, "award" : [ "HubSpot Impact Award for Technical Expertise (North America)", "HubSpot Diamond Solutions Partner", "SOC 2 Type II Certified", "Google Premier Partner", "Microsoft Advertising Partner", "HubSpot Financial Services Industry Specialist" ], "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactType" : "customer service", "email" : "sales@geear.io", "telephone" : "+1-804-200-4545" }, "description" : "Geear is a SOC 2 Type II HubSpot Diamond Solutions Partner specializing in marketing, integration, and automation for credit unions, community banks, and equipment manufacturers. 120+ credit unions served and 35+ core/LOS systems integrated with HubSpot.", "foundingDate" : "2005", "knowsAbout" : [ "HubSpot", "HubSpot CRM", "HubSpot Marketing Hub", "HubSpot Sales Hub", "HubSpot Service Hub", "HubSpot Data Integration", "Credit Union Marketing", "Community Bank Marketing", "Equipment Manufacturer Marketing", "NCUA Compliance", "TCPA Compliance", "CAN-SPAM Compliance", "SOC 2 Type II", "Jack Henry Symitar", "Fiserv", "MeridianLink", "Episys", "DNA Core Banking", "CUDL Origence", "Encompass", "Blend", "Marketing Automation", "Marketing Attribution", "Multi-Touch Attribution", "Inbound Marketing", "Digital Advertising", "Google Ads", "Microsoft Advertising", "SEO", "Generative Engine Optimization" ], "knowsLanguage" : "English", "logo" : "https://www.geear.io/hubfs/template-assets/GeearLogo.svg", "makesOffer" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "HubSpot Onboarding & Implementation for Credit Unions" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "HubSpot Onboarding & Implementation for Community Banks" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "HubSpot for Equipment Manufacturers" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Core Banking System Integration with HubSpot" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Marketing for Financial Institutions" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Marketing Attribution & ROI Reporting" } } ], "name" : "Geear", "numberOfEmployees" : { "@type" : "QuantitativeValue", "value" : "45" }, "sameAs" : [ "https://www.linkedin.com/company/geear-io" ], "telephone" : "+1-804-200-4545", "url" : "https://www.geear.io/" } ```