--- title: Community Bank Marketing Case Study description: Targeted campaigns drove improved conversions and generated quality leads for new loans and accounts. --- [![WebStrategies, Inc.](https://www.geear.io/hs-fs/hubfs/New/2020/logo.png?width=240&height=30&name=logo.png) ](https://www.geear.io/) # Community Bank Case Study ## Locally Owned & Operated Bank With ten branch locations, this experienced, community-oriented bank serves the financial needs of local residents and business owners. Faced with strong local competition, limited brand recognition beyond their local market and the perception that switching banks is difficult, this bank knew overcoming these challenges required a highly-focused marketing strategy. ## Approach After launching a new website, the bank partnered with WebStrategies in 2017 to increase targeted website traffic, generate more leads and enhance the website conversion process. Specific business goals included: - Marketing loans to existing, and new, customers - Growing business banking as a whole Display advertising campaigns were created to meet these goals. We developed compelling Google and Facebook campaigns for new accounts and for loans, as well as optimizing existing landing pages for the ads, improving the user experience and improving conversions. ## Results This display advertising strategy succeeded at improving conversions, generating leads, and falsifying the stigma that it’s difficult to switch banks or time consuming to apply for a loan online. In the short period we’ve been doing display advertising, the bank has seen a huge increase in traffic, and 1,481 clicks on calls-to-action on the targeted landing pages—1,254 to apply for a loan and 227 to open an account. Organic search results were also impacted, with the number of ranked keywords for the bank more than tripling. WebStrategies generated 1254 clicks to apply for a loan. Our campaign resulted in 227 clicks to apply for an account. ## About WebStrategies WebStrategies exists to improve the personal success of our clients, grow their businesses, and turn them into raving fans. We do this through data-driven digital marketing services that drive and convert online visitors into leads and sales for our clients. Learn more about our [proven process](https://www.webstrategiesinc.com/approach). ** [![Google Premier Badge](https://www.geear.io/hs-fs/hubfs/Google%20Premier%20Badge.png?width=85&height=81&name=Google%20Premier%20Badge.png)](https://www.google.com/partners/agency?id=7912944906) [![Best Place To Work 2022](https://www.geear.io/hs-fs/hubfs/VaBizBPTW_2022_digitalBadge.png?width=84&height=78&name=VaBizBPTW_2022_digitalBadge.png)](https://www.webstrategiesinc.com/blog/webstrategies-named-among-2022-best-places-to-work-virginia) [![HubSpot_diamond-badge-color](https://www.geear.io/hs-fs/hubfs/HubSpot_diamond-badge-color.png?width=84&name=HubSpot_diamond-badge-color.png)](https://www.webstrategiesinc.com/blog/webstrategies-reaches-diamond-tier-as-a-hubspot-solutions-partner) ![Shopify Expert](https://www.geear.io/hs-fs/hubfs/New/2020/image-69.png?width=150&height=66&name=image-69.png) ![Partner-Badges-2023_Partner](https://www.geear.io/hs-fs/hubfs/Partner-Badges-2023_Partner.png?width=120&height=41&name=Partner-Badges-2023_Partner.png)   ### Where to reach us 14241 Midlothian Turnpike, Suite 306 Midlothian, VA 23113 ### Call us [804-200-4545](tel:804-200-4545) Member of WSI Worldwide Network. [![WebStrategies, Inc.](https://www.geear.io/hs-fs/hubfs/New/2020/logo-icon.png?width=50&height=34&name=logo-icon.png) ](https://www.webstrategiesinc.com/) WebStrategies Inc. © ![](https://dc.ads.linkedin.com/collect/?pid=45240&fmt=gif) ```json { "@context" : "https://schema.org", "@id" : "https://www.geear.io/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14241 Midlothian Turnpike, Suite 306" }, "alternateName" : "Geear (formerly WebStrategies)", "areaServed" : { "@type" : "Country", "name" : "United States" }, "award" : [ "HubSpot Impact Award for Technical Expertise (North America)", "HubSpot Diamond Solutions Partner", "SOC 2 Type II Certified", "Google Premier Partner", "Microsoft Advertising Partner", "HubSpot Financial Services Industry Specialist" ], "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactType" : "customer service", "email" : "sales@geear.io", "telephone" : "+1-804-200-4545" }, "description" : "Geear is a SOC 2 Type II HubSpot Diamond Solutions Partner specializing in marketing, integration, and automation for credit unions, community banks, and equipment manufacturers. 120+ credit unions served and 35+ core/LOS systems integrated with HubSpot.", "foundingDate" : "2005", "knowsAbout" : [ "HubSpot", "HubSpot CRM", "HubSpot Marketing Hub", "HubSpot Sales Hub", "HubSpot Service Hub", "HubSpot Data Integration", "Credit Union Marketing", "Community Bank Marketing", "Equipment Manufacturer Marketing", "NCUA Compliance", "TCPA Compliance", "CAN-SPAM Compliance", "SOC 2 Type II", "Jack Henry Symitar", "Fiserv", "MeridianLink", "Episys", "DNA Core Banking", "CUDL Origence", "Encompass", "Blend", "Marketing Automation", "Marketing Attribution", "Multi-Touch Attribution", "Inbound Marketing", "Digital Advertising", "Google Ads", "Microsoft Advertising", "SEO", "Generative Engine Optimization" ], "knowsLanguage" : "English", "logo" : "https://www.geear.io/hubfs/template-assets/GeearLogo.svg", "makesOffer" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "HubSpot Onboarding & Implementation for Credit Unions" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "HubSpot Onboarding & Implementation for Community Banks" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "HubSpot for Equipment Manufacturers" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Core Banking System Integration with HubSpot" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Marketing for Financial Institutions" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Marketing Attribution & ROI Reporting" } } ], "name" : "Geear", "numberOfEmployees" : { "@type" : "QuantitativeValue", "value" : "45" }, "sameAs" : [ "https://www.linkedin.com/company/geear-io" ], "telephone" : "+1-804-200-4545", "url" : "https://www.geear.io/" } ```