--- title: "Case Study: Security Alarm Company" description: Persona development and a new website kicked off impressive results for a rural security alarm company. --- [![WebStrategies, Inc.](https://www.geear.io/hs-fs/hubfs/New/2020/logo.png?width=240&height=30&name=logo.png) ](https://www.geear.io/) # Security Marketing Case Study ## Rural Security Alarm Company For over 40 years, an Illinois security company has provided local residents and business owners with residential and commercial security installation. With a target market of landowners and farmers, this company sought to improve reach and visibility to their agricultural community. With WebStrategies’ specialty in security company digital marketing, the partnership fit from the start. ## Approach The first step was to conduct a detailed analysis of our client’s unique target market to better understand the behaviors of their ideal customer. Next, WebStrategies built a responsive website, equipped with Google Analytics and phone tracking. These two steps served as the groundwork for implementing a digital marketing plan. Social media marketing, Google AdWords, content marketing and SEO were primary strategies used to reach and engage this unique market. Not only were content and ads security-focused, but also incorporated rural-specific topics like protecting livestock, securing outbuildings and preventing barn fires. All content and imagery played into the rural-lifestyle of our client’s distinctive target market. ## Results Target market research, website redesign and various digital marketing tactics can have a powerful impact on engagement and visibility. This client is a perfect example of how with the right combination of strategies, we can identify path-to-conversion trends and increase website traffic exponentially. In 3 years, average monthly site traffic has increased 247%. In addition, average monthly contact form submissions have tripled. WebStrategies achieved a 191% increase in average contact form submissions. Total organic traffic has increased 840% over the past three years of working with WebStrategies. ** [![Google Premier Badge](https://www.geear.io/hs-fs/hubfs/Google%20Premier%20Badge.png?width=85&height=81&name=Google%20Premier%20Badge.png)](https://www.google.com/partners/agency?id=7912944906) [![Best Place To Work 2022](https://www.geear.io/hs-fs/hubfs/VaBizBPTW_2022_digitalBadge.png?width=84&height=78&name=VaBizBPTW_2022_digitalBadge.png)](https://www.webstrategiesinc.com/blog/webstrategies-named-among-2022-best-places-to-work-virginia) [![HubSpot_diamond-badge-color](https://www.geear.io/hs-fs/hubfs/HubSpot_diamond-badge-color.png?width=84&name=HubSpot_diamond-badge-color.png)](https://www.webstrategiesinc.com/blog/webstrategies-reaches-diamond-tier-as-a-hubspot-solutions-partner) ![Shopify Expert](https://www.geear.io/hs-fs/hubfs/New/2020/image-69.png?width=150&height=66&name=image-69.png) ![Partner-Badges-2023_Partner](https://www.geear.io/hs-fs/hubfs/Partner-Badges-2023_Partner.png?width=120&height=41&name=Partner-Badges-2023_Partner.png)   ### Where to reach us 14241 Midlothian Turnpike, Suite 306 Midlothian, VA 23113 ### Call us [804-200-4545](tel:804-200-4545) Member of WSI Worldwide Network. [![WebStrategies, Inc.](https://www.geear.io/hs-fs/hubfs/New/2020/logo-icon.png?width=50&height=34&name=logo-icon.png) ](https://www.webstrategiesinc.com/) WebStrategies Inc. © ![](https://dc.ads.linkedin.com/collect/?pid=45240&fmt=gif) ```json { "@context" : "https://schema.org", "@id" : "https://www.geear.io/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14241 Midlothian Turnpike, Suite 306" }, "alternateName" : "Geear (formerly WebStrategies)", "areaServed" : { "@type" : "Country", "name" : "United States" }, "award" : [ "HubSpot Impact Award for Technical Expertise (North America)", "HubSpot Diamond Solutions Partner", "SOC 2 Type II Certified", "Google Premier Partner", "Microsoft Advertising Partner", "HubSpot Financial Services Industry Specialist" ], "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactType" : "customer service", "email" : "sales@geear.io", "telephone" : "+1-804-200-4545" }, "description" : "Geear is a SOC 2 Type II HubSpot Diamond Solutions Partner specializing in marketing, integration, and automation for credit unions, community banks, and equipment manufacturers. 120+ credit unions served and 35+ core/LOS systems integrated with HubSpot.", "foundingDate" : "2005", "knowsAbout" : [ "HubSpot", "HubSpot CRM", "HubSpot Marketing Hub", "HubSpot Sales Hub", "HubSpot Service Hub", "HubSpot Data Integration", "Credit Union Marketing", "Community Bank Marketing", "Equipment Manufacturer Marketing", "NCUA Compliance", "TCPA Compliance", "CAN-SPAM Compliance", "SOC 2 Type II", "Jack Henry Symitar", "Fiserv", "MeridianLink", "Episys", "DNA Core Banking", "CUDL Origence", "Encompass", "Blend", "Marketing Automation", "Marketing Attribution", "Multi-Touch Attribution", "Inbound Marketing", "Digital Advertising", "Google Ads", "Microsoft Advertising", "SEO", "Generative Engine Optimization" ], "knowsLanguage" : "English", "logo" : "https://www.geear.io/hubfs/template-assets/GeearLogo.svg", "makesOffer" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "HubSpot Onboarding & Implementation for Credit Unions" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "HubSpot Onboarding & Implementation for Community Banks" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "HubSpot for Equipment Manufacturers" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Core Banking System Integration with HubSpot" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Marketing for Financial Institutions" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Marketing Attribution & ROI Reporting" } } ], "name" : "Geear", "numberOfEmployees" : { "@type" : "QuantitativeValue", "value" : "45" }, "sameAs" : [ "https://www.linkedin.com/company/geear-io" ], "telephone" : "+1-804-200-4545", "url" : "https://www.geear.io/" } ```